New Video iPod in December? I Doubt It
posted in iPods |Macrumors has a post about news from TrustedReviews.com that a new full-screen video iPod will be introduced in December. I doubt it. Why? Virtually no one introduces new products in the United States in December because it’s so late in the Christmas selling season. If you want product on the shelves in time to sell many for the holidays, and want time to promote said products with marketing, advertising and promotions, you don’t launch in December, you launch before the end of October. And more importantly, you don’t announce anytime in the fourth quarter, as such announcements can cannibalize sales of existing products. I’m much more willing to bet that the new video iPod will indeed be ready in December, but won’t be announced or launched until Macworld in January.
Other posts you might be interested in...